One less thing for you to worry about today! In politics, winning is the same as not losing. That was certainly the case this past few weeks with a few legislative victories. Or as we like to say, “beating back the crazy!” The foolish Oklahoma bill that would have severely restricted fundraising by animal rights […]
Oh snap!
April 29th, 2016
Five Features of Fabulous Fundraising Photos By Doreen Brannigan, Account Manager/Graphic Artist Creative envelope teasers and subject lines will do much to pique donor interest, but, a well-captured photo is worth the proverbial thousand words! It may be difficult to assess the fundraising value of one photo in your mailing or email, but there […]
Lower Postage Rates Are In Effect
April 14th, 2016
Postage rates dropped as of Monday and you probably budgeted your entire year on the higher rate. I mean, who ever expected USPS to lower their prices? The real question is, what are you going to do with the savings? We have a few recommendations: Invest in donor retention. This is a critical area every […]
Data – Is the pain worth it?
March 31st, 2016
When it comes to the subject of data for fundraising teams, most people cringe. The effort required to make sure it is clean and accurate can cause staff members grief. I’m sure we’ve all witnessed a situation where a Development Director strolls into the team area and starts talking about how important donor data is… […]
It’s Unprecedented! A Postage DECREASE!
March 10th, 2016
Postage decreases offered by the USPS seemed to be the thing of fairy tales along with unicorns and the tooth fairy. But not today. This is an historic occasion. Never in its history has the post office reduced their postage rates. But, after much speculation (and a lot of doubt that it would actually come […]
Tips for a Better Newsletter…
January 20th, 2016
Think National Enquirer, not National Geographic. Here’s an easy quiz. Don’t think about it too much. Just give your first gut-reaction response and be honest with yourself. What is more likely to get your attention? #1. New photos of Kim Kardashian’s baby or a new report on climate change? #2. The latest news about Blake […]
How Welcoming is Your Welcome Package?
March 24th, 2011
By Craig DePole, Senior Vice President, Newport One Competition is stiff – new mail solicitations are arriving every day. Through the mailbox or the inbox, organizations must build a connection with their donors right from the start to begin a long and fruitful relationship. Below are seven ways to improve your welcome package… and ultimately […]
Analyze the “Art” Part of the Formula
March 24th, 2011
By Craig DePole, Senior Vice President, Newport One We all know that successful direct marketing is both an “art” and a “science.” The creative elements, namely messaging and design, make up the “art” while the data analysis, segmentation and statistics make up the “science.” They are two parts of a formula and deserve equal attention. […]