Growing Your Monthly Donor Program through Digital Promotion: A Case Study

September 20th, 2022

THE QUESTION Are monthly donors worth more time and strategic investment? The Newport ONE team says “Yes!” and here are a few reasons why. 1- Monthly donors, also known as sustainers, are almost always more valuable to nonprofits. Their donations, although often smaller, add up significantly over time resulting in a higher donor lifetime value […]

Pre-Gaming Year-End

September 7th, 2022

Students are back in school and summer is unofficially behind us. And – buckle up – Christmas is less than 4 months away. Have your breath back yet? If you’re a fundraiser, you’re probably well into your year-end planning already. If you’re not, you should start today. “Pre-gaming” year-end can give your bottom line a […]

Is Now the Right Time to Step Up Your Direct Response Program?

July 13th, 2022

Friends, uncertain times can make us feel uncertain about fundraising. But times like these are the exact time NOT to pull back. Instead, it’s the right time to double down on proven strategies. Yes, we are still dealing with a two-year-old, no-end-in-sight international pandemic as well as its effect on our lives and communities. We […]

Google References

February 9th, 2018

Chances are at some point you’ll want to quickly find these Google references, so here are some helpful links to keep handy: Overall Grant Program: Details about the Grant Requirements Request for reactivation after Ad Grants account suspension: Google for Nonprofits Admin Account Access:

Letter of Concern: USPS Template

September 7th, 2017

Postal Regulatory Commission 901 New York Avenue NW, Suite 200 Washington, DC  20268-0001   RE: Docket No. RM 2017-12   Dear Commissioners: I am writing on behalf of organization, our donors/members and, most importantly, those we serve (your beneficiaries – be specific, if you can).  We rely on the U.S. Mail to raise funds and […]

What Kittens Can Teach Us About Storytelling

August 31st, 2017

By Andrew Olsen, CFRE We all know that storytelling is a key component to successful direct response fundraising. But not all stories are created equal. That’s why, try as we might, some direct response campaigns just don’t deliver the performance expected. And others completely blow it out of the water! So what’s the difference? What […]

5 Ways To Rebuild A Middle Donor Program

August 31st, 2017

Middle donors are often treated like middle children. They are the loyal, dependable donors who get overlooked because they aren’t the high maintenance major donors and they aren’t the shiny new donors who need our attention. Fundraisers have taken notice of these highly valuable donors and found a veritable goldmine of committed supporters willing to […]

Are Lapsed Donors Worth the Effort?

October 12th, 2016

Before we decide if it is worth trying to win back lapsed donors, we should ask ourselves why they lapsed in the first place. The number one reason donors say they lapse is because they didn’t think their gift mattered or was making a difference. Notice that the donors are NOT saying that they stopped […]

Easy Website Fixes

September 14th, 2016

Are you ready for year-end? As fundraisers, September is a kick-off. While others are thinking about back to school, football games and change of season, this time of the year for us means it is time to start preparing for the season of giving – the Year End! Upwards of 35%-45% of all funds are […]

Marketing with the Big Dogs

June 13th, 2016

Amazon, Zappos and You You may not have heard of “remarketing” or “retargeting,” but it’s happened to you. Yes,  you’ve been retargeted. Here’s how it happened. You were shopping online. Minding your own business. You saw a  really great pair of shoes. You clicked on them, considered the price, read the description. Maybe you even […]