If I Had a Million Dollars

March 20th, 2024

“If I had a million dollars…” This is the catchy lyric in the ‘90s song by the Canadian band, Barenaked Ladies. If you know the song, you’re probably getting it stuck in your head right now (you’re welcome!). If you don’t know the song, the lyrics have the singer imagining what he would buy his […]

Free White Paper: Is it Time to Invest in Less in Direct Mail?
Building Investment Scenarios Will Help You Find Out!

November 2nd, 2021

Increased costs, longer delivery timelines and the ongoing rise in digital giving are compelling reasons to consider changing your reliance on direct mail as a channel of acquisition.

Newport ONE’s NSIGHTS Fundraising Intelligence is helping nonprofits

July 9th, 2021

We’re helping nonprofits make smart, insightful and timely decisions. NSIGHTS Fundraising Intelligence system provides the reporting and analytics every nonprofit needs to better know their donors, their trends and their channel dynamics.

Maximizing Middle Donors on a Shoestring

April 29th, 2021

The data is clear. The more attention you give to mid-level donors, the better donors they become… the more revenue they produce for your mission… and the more likely they are to remain loyal and invest deeper. Perhaps that’s actually true for donors at all giving levels, but mid-level donors have the means and commitment […]

Americans Want to Help People in Greatest Need

February 24th, 2021

Charitable Giving Survey Finds Similar Priorities Across Demographics In a nationally representative Giving Survey called “How Do You Help Others,” more than 2,000 Americans were asked to allocate a hypothetical $100 to charitable causes of their choice. The result? A majority of participants (53%) identified their desire to support programs that help Americans coping with […]

Newport ONE hosts 2020 Giving Survey Webinar

November 18th, 2020

You’ve already requested the How Do You Help Others? 2020 Giving Survey but there’s so much to unpack. It’s easy to get stuck by questions like:   Which persona matters most?   Should you care about non-donor personas?   What do you do with Vic Volunteer?   Will Shelby Seldom ever want to give?   […]

Press Release: New Research Reveals American Generosity

October 26th, 2020

New Research Reveals American Generosity: Newport ONE’s 2020 Giving Survey   Duxbury, MA:  Americans are generous, but who wants to give of their time and who wants to give money? What are the similarities of those that give one or both? What are the differences? And how can nonprofit organizations engage them? The How Do […]

Craig DePole to speak on Acquisition Strategy Forum

June 9th, 2020

Craig DePole will join fellow experts to lead the Acquisition Strategy Forum: Maximizing your Investment through DMAW on June 11. The 3-hour education webinar is broken up into three one-hour sessions throughout the day starting with Creative Strategy. Craig will explain how creative is overrated and at the same time underappreciated. Get important tips on […]

Newport ONE supports equality and justice

June 3rd, 2020

At Newport ONE, we have always believed in the power of one person, one donor, one organization to make a difference in the world. We believe every individual has the power and the responsibility to bring positive change. We have been moved, heartened, inspired, and emboldened seeing the power of individuals in action across the […]

COVID-19 Resources

Helping Extraordinary Organizations Respond to Extraordinary Times

For over 40 years Newport ONE has been honored to work alongside numerous nonprofit organizations raising money to make a difference in the world. But at no time that we remember has the nonprofit and fundraising community been more needed than now during this COVID-19 global crisis.

By early March many of our clients began mobilizing, quickly reconfiguring operations to meet the growing demands for food, shelter, hygiene kits and temporary or permanent homes for displaced and sheltered animals.

Together we developed emergency messaging and fluid strategies to alert donors and raise additional funds needed to support rapidly changing circumstances and growing needs across all sectors and missions.

We hope to inspire you with our extraordinary clients’ evolving stories, strategies and outcomes as they continue to serve on the frontline in these extraordinary times. We also aim to provide you with professional insights and resources to help in our critical fundraising efforts.


Animal Welfare Professionals Discuss Strategies to Raise Funds during COVID-19

Fundraising Amidst a Global Pandemic


COVID-19 Fundraising Observations

The CARES Act and Your Nonprofit

Positive Disruption

Fundraising in Times of Crisis

Leading in Extraordinary Times

How to Keep Fear from Undermining Fundraising Efforts

Virtual Fundraising Events

Case Study



AFP COVID-19 Resource Guide

TechSoup COVID-19 Resources

EveryAction COVID-19 Resource Library

SalsaLabs COVID-19 Resources

The Agitator Donor Voice Blog