Lower Postage Rates Are In Effect

April 14th, 2016

Postage rates dropped as of Monday and you probably budgeted your entire year on the higher rate. I mean, who ever expected USPS to lower their prices? 

The real question is, what are you going to do with the savings?

We have a few recommendations:

  1. Invest in donor retention. This is a critical area every good fundraiser should focus on.
  2. Invest in more lapsed reactivation. Let’s bring back some of those past donors and re-inspire them to give.
  3. Invest in recruiting more monthly donors. Monthly donors have the highest lifetime value, and you’ll thank yourself next year for recruiting them this year.
  4. Invest in growing your donor pool. More donors means more future major donors and more future planned gifts.
  5. Or, treat yourself.  You deserve it!
Category: Article, News