I have seen it in countless organizations. They measure retention annually, fret about it when they see it dip, and then… nothing. No change in strategy, no investment in research, and no investment in a defined retention strategy. If a change in strategy is made, it is usually to increase acquisition investments and/or increase solicitation […]
Rachel thrives right where strategy, data and creative meet. She is invigorated by untangling the intricacies of each element and by seeing the pieces come together to get the right message, to the right donors, at the right time. When you combine this with her dedication to protecting our world’s most vulnerable populations and natural […]
CARE and Newport One Partner to Create a ONE PROGRAM Solution for Multi-channel Direct Response Fundraising
FOR IMMEDIATE RELEASE Newport One is proud to have been recently appointed by CARE as their agency of record to help advance their mass market and mid-level fundraising programs. Starting July 1, 2018, Newport One and CARE initiate a fully integrated ONE PROGRAM solution focused on donor acquisition, renewal, reactivation, monthly gift conversion, and mid-level […]
How good do you think your organization is at saying ‘thank you’? More importantly, how good do your donors think you are? With retention rates steadily declining, experience says we need a healthy dose of some good old fashion manners when it comes to our thank yous. Sure, times are tough, money is tight and […]
Duxbury, MA Newport One is excited to announce it has hired Lisa M. Smith, as Senior Vice President, based in Duxbury, MA. Lisa will play a key role in new business development, program strategy and delivery for the agency’s expanding fundraising consulting practice. “Lisa brings deep and diverse experience in the nonprofit arena – with […]
Newport ONE has named Craig DePole to be President of the growing and innovative direct response fundraising agency. “Craig has been a significant contributor to our success. He’s demonstrated tremendous leadership to the nonprofit sector, his clients, and to our agency. We feel this is a natural evolution,” says Mike Walsh, CFO and Chairman of […]
It’s Time for Fall (Email) Clean-up As you think about fall being a time to aerate, rake, and mulch your yard, it’s also a good time for fundraisers to think about their own fall “email” clean-up. Follow these three steps of merging, seeding and deduping to ensure your email file is strong and healthy for […]
Andrew Olsen, CFRE is published in DMAW Market AdVents. Read his article, “What Kittens Can Teach Us About Storytelling.”
By Andrew Olsen, CFRE We all know that storytelling is a key component to successful direct response fundraising. But not all stories are created equal. That’s why, try as we might, some direct response campaigns just don’t deliver the performance expected. And others completely blow it out of the water! So what’s the difference? What […]
Craig DePole is published in The NonProfit Times. Read his article on 5 Ways To Rebuild A Middle Donor Program.
Middle donors are often treated like middle children. They are the loyal, dependable donors who get overlooked because they aren’t the high maintenance major donors and they aren’t the shiny new donors who need our attention. Fundraisers have taken notice of these highly valuable donors and found a veritable goldmine of committed supporters willing to […]
The conference will take place August 28-30 in Chicago, IL. Craig DePole, Chris Barry, David Gregory and Allie Mara will be in attendance. Stop by N1’s booth to say hello.