Lisa M. Smith

Lisa is a highly experienced and driven professional who’s spent over 30 years helping nonprofits, people and agencies grow. Lisa helps organizations better understand their donors by analyzing behavior, demographic and psychographic data. Her expertise lies in developing offers, messaging and treatments, mapping strategies and investment to unique donor segments.

Lisa has been fortunate to work with many nonprofits across market sectors including American Cancer Society, Bright Focus, CARE USA, Covenant House, Doctors Without Borders, Environmental Defense Fund, National Multiple Sclerosis Society, Smithsonian Institution, Special Olympics and Washington National Cathedral. Before joining Newport ONE, Lisa served as strategist and team leader at Russ Reid and SCA Direct both subsidiaries of Omnicom.

Through the years, Lisa has won multiple industry awards for excellence in strategy and creative. She’s spoken at many industry and agency conferences and has been a long-time member of DMA, DMAW, DMFA and New England Direct Marketing Association.

Lisa is a true Bostonian, a lover of history, genealogy, food, well-written books, the arts, travel and of course the local sports scene. Most especially Lisa loves her family and friends, both two- and four-legged kinds. A true Piscean, Lisa finds the beach at dawn, dusk and anytime in between beautiful and restorative.

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