Ashley is a seasoned direct response fundraiser with extensive experience helping mission-driven organizations solve complex challenges and maximize impact. Her strategic approach, combined with a deep passion for creating positive change, has consistently driven strong results and exceeded fundraising goals for leading nonprofits.

Ashley brings extensive expertise in leading both English- and Hispanic-language, brand-resonant direct marketing programs—including acquisition, cultivation, child sponsorship, and monthly sustainer initiatives—across DRTV, direct mail, digital, print, radio, and outdoor channels. Throughout her career, she has partnered with a wide range of respected organizations, including CARE, International Fund for Animal Welfare (IFAW), Feed the Children, World Vision, Compassion International, American Cancer Society, Operation Smile, Focus on the Family, and St. Jude Children’s Research Hospital.

Based in sunny San Diego, Ashley loves to travel whenever she can with her husband. When she’s not working or exploring a new destination, she enjoys spending time outdoors, getting lost in a good book with a cup of coffee, baking something sweet, and relaxing at home with her sweet kitty, Quinn.