Americans are generous, but who wants to give of their time and who wants to give money? What are the similarities of those that give one or both? What are the differences? And how can nonprofit organizations engage them?
The How Do You Help Others? 2020 Giving Survey sponsored by Newport ONE gauges American sentiment toward helping others. The research identifies attitudes associated with charitable causes, personal responsibility, giving behavior, and preferred communication channels. On the precipice of the year-end giving season, this research equips nonprofits with actionable steps to activate key donor and non-donor constituents.
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