Please take part in our study on this year’s trends in giving.
You’ve already requested the How Do You Help Others? 2020 Giving Survey but there’s so much to unpack. It’s easy to get stuck by questions like: Which persona matters most? Should you care about non-donor personas? What do you do with Vic Volunteer? Will Shelby Seldom ever want to give? […]
Vic leads a busy life, but he’s eager to do more to help people. Attract him to your cause through an in-person event, then cultivate him through your digital and social campaigns. Plan a volunteer or fund-raising event that helps prospects like Vic get to know you — and encourages a financial gift. Your event […]
Remember, Shelby is not an acquisition cold call. He’s been getting to know you for a while now. So it’s vital that you reach out to him on his terms. First, identify the Shelbys on your list. Keep track of who is engaging with your organization but has not given a monetary gift yet. Then […]
Reece needs to be absolutely confident in his understanding of your mission. He wants to know how you’ll use his money, and he prefers to get to know you in some pretty traditional ways. Don’t abandon direct mail. Reece opens your letters, reads them — and remembers them. Though he usually goes online to donate, […]
Turning Pen into a financial contributor will take some time, effort and patience. But there’s a big payoff at the end if you’re willing to go the extra mile. Pen eagerly wants to support the causes that matter to her. Equally, she wants to be seen supporting those causes. On social media, invite her to […]
Izzy has seen who you are and what you do, and she likes it. What she needs now is to see how she fits in and why she’s important to your cause. First, identify the Izzys on your list. Keep track of supporters who have volunteered, made nonmonetary gifts and occasionally have contributed a few […]
The more good Gale can do, the more excited she is to help. Give her opportunities to increase her impact, and make sure your message is grateful and donor-centric. Pursue partner marketing opportunities. Joint campaigns for mutually beneficial causes allow donors like Gale to feel even better about how far their gifts will go. When […]