Tatum brings a uniquely dynamic blend of brand strategy, client service, and business development expertise to Newport ONE. With a background that spans marketing leadership, talent acquisition, and high-level client engagement, she offers a rare 360-degree perspective on how to build, grow, and sustain meaningful connections between organizations and their audiences.

Throughout her career, Tatum has consistently been tapped to build functions from the ground up—whether establishing brand strategy, scaling talent operations, or developing processes that drive cross-functional alignment. She excels at creating structure where none exists, implementing systems that support growth, and fostering collaboration across teams to deliver measurable outcomes.

Tatum is passionate about helping clients tell their stories authentically and powerfully. She thrives in multi-faceted environments where creative thinking meets strategic execution—and where relationships, above all, drive results.